Manager, Product Marketing Job at Kovalus Separation Solutions LLC, Wilmington, MA

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  • Kovalus Separation Solutions LLC
  • Wilmington, MA

Job Description

Job Description

Job Description

Objectives of this role

  • Interface with internal commercial and technical stakeholders to identify project requirements to help develop and drive marketing initiatives
  • Coordinate 15+ marketing projects simultaneously across all company brands (Kovalus, RELCO, Eco-Tec) with a global perspective to branding
  • Serve as marketing liaison with external vendors
  • Develop content across multiple platforms (Advertising, Social Media, Video, Print/Digital, Technical Papers, Tradeshow materials) based on company objectives and priorities
  • Ensure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes, content, and lead generation
  • Assist in developing and implementing the company’s brand strategy
  • Assist with tradeshow coordination (planning, execution, and deliverables)

Responsibilities

  • Support the Senior Marketing Manager in establishing and evaluating marketing priorities and the development of the execution strategy
  • Coordinate and develop a variety of internal projects (content development, internal presentations for sales, communication emails, project wins/highlights, internal newsletter)
  • Develop and coordinate marketing campaigns - objectives, timelines, and deliverables between groups and external vendors
  • Coordinate PPC & SEO activities to continuously optimize our digital presence
  • Develop strategies for tradeshow events. Identify requirements, create brand strategy/messaging, develop schedules and assignments, and coordinate show details with sales and marketing
  • Develop content across multiple platforms (Social media, Advertising Print/Digital, Video Creation, Technical White papers, Email Campaigns)
  • Continually seek new sources of prospective customer data and provide recommendations to sales and marketing leadership

Required skills and qualifications

  • Experience in product marketing management or a similar role
  • Experience in project management and comfortability in managing multiple projects at various stages with internal teams and external vendors
  • Knowledge of traditional and digital marketing, content marketing, and social media marketing
  • Strong organizational skills with high attention to detail and deadlines
  • Excellent communication and presentation skills

Preferred skills and qualifications

  • Bachelor’s degree (or equivalent) in marketing, project management, or communications
  • Self-starting and project management experience preferred
  • Social media content development/execution – especially LinkedIn
  • Experience using data analytics software for research
  • Graphic design knowledge

Job Tags

Immediate start,

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