Job Description

Job Description

Job Description

Objectives of this role

• Interface with internal commercial and technical stakeholders to identify project requirements to help develop and drive marketing initiatives
• Coordinate 15+ marketing projects simultaneously across all company brands (Kovalus, RELCO, Eco-Tec) with a global perspective to branding
• Serve as marketing liaison with external vendors
• Develop content across multiple platforms (Advertising, Social Media, Video, Print/Digital, Technical Papers, Tradeshow materials) based on company objectives and priorities
• Ensure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes, content, and lead generation
• Assist in developing and implementing the company’s brand strategy
• Assist with tradeshow coordination (planning, execution, and deliverables)

Responsibilities

• Support the Senior Marketing Manager in establishing and evaluating marketing priorities and the development of the execution strategy
• Coordinate and develop a variety of internal projects (content development, internal presentations for sales, communication emails, project wins/highlights, internal newsletter)
• Develop and coordinate marketing campaigns - objectives, timelines, and deliverables between groups and external vendors
• Coordinate PPC & SEO activities to continuously optimize our digital presence
• Develop strategies for tradeshow events. Identify requirements, create brand strategy/messaging, develop schedules and assignments, and coordinate show details with sales and marketing
• Develop content across multiple platforms (Social media, Advertising Print/Digital, Video Creation, Technical White papers, Email Campaigns)
• Continually seek new sources of prospective customer data and provide recommendations to sales and marketing leadership

Required skills and qualifications

• Experience in product marketing management or a similar role
• Experience in project management and comfortability in managing multiple projects at various stages with internal teams and external vendors
• Knowledge of traditional and digital marketing, content marketing, and social media marketing
• Strong organizational skills with high attention to detail and deadlines
• Excellent communication and presentation skills

Preferred skills and qualifications

• Bachelor’s degree (or equivalent) in marketing, project management, or communications
• Self-starting and project management experience preferred
• Social media content development/execution – especially LinkedIn
• Experience using data analytics software for research
• Graphic design knowledge

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